Noetika Labs

A different way to use the AI you already pay for.

A kit is one serious piece of work — a lender-ready business plan, a senior job search — packaged so it runs inside your own Claude. You install it once, the way you'd install an app. From then on it does the work you'd otherwise hire out, put off, or attempt badly at midnight.

  1. It asks about you firstTen minutes of questions you can actually answer — your situation, not a form. Nothing about markets or keywords.
  2. Then it does the legworkReads everything, checks the facts against real sources, shows you each one — and says plainly which parts it could not verify.
  3. And it always knows where you areWhat you have done, what is still missing, and what happens next — written into files you keep. It comes back on a schedule to tell you what changed.

"Isn't that what the AI is supposed to do? Can't I just ask it for a business plan?"

You can, and it will hand you one in about a minute. It will read well. It will also be assembled from whatever the model absorbed in training, blended with guesses, with nothing marking which is which — and next week it won't remember you or the plan.

The model isn't the problem. The model is the engine, and it's a good one. What's missing is everything around it: knowing what to ask and in what order, which claims are worth going and checking, what to write down, and when to come back and look again. Left to itself an AI will confidently produce something plausible in one sitting. That is a different thing from work you can take to a lender.

People who can do arithmetic still buy tax software. Not for the sums — for being told what is needed, what is missing, and what to do next. That is the part being sold here.

There's a name for the missing part, and it's older than the technology that finally made it work. Every kit is an expert system: your rules, in your words, applied on a schedule, with the reasoning shown.

"Your idea never touches our servers — no database, no account with us. Evidence gets gathered in your environment, in your own AI subscription." In plain English: a kit searches the web, and reads your own inbox if you point it there. What it finds and what it writes are saved on your machine, in files you can open, edit, or delete. Noetika Labs holds no account, no database, and no copy. The one company with visibility into the work is the AI provider whose subscription you already hold, since that is where the kit runs.
Start here · free

The Chooser Kit

A two-minute install. Tell it you're choosing a dog, a car, a college — anything — and it asks about you, not about the product. Then it goes and looks: real shelters, real listings, real prices near where you live. Anything it guessed at up front is stamped ASSUMPTION; when it finds the real number, the stamp changes to EVIDENCE while you watch. You end with a written record of the whole thing — and the decision line left blank, because that part is yours.

It runs inside your own Claude. Nothing you type reaches us. The install is the same motion as every paid kit.

  • Runs in Claude
  • Free Claude account is enough
  • Web search on
  • 2-minute install
  • No payment details

One email so we know how many people install it. No spam, and nothing to pay — the kit is free.

What the difference looks like From a real run, 5 Aug 2026. Location generalised.
Ask a chat
"Which dog should we get? Someone in the house is allergic."

A Bichon Frise or Poodle would be ideal — both are hypoallergenic breeds that shed very little, so they're a great choice for allergy sufferers.

Let me know if you'd like more suggestions.

Confident · unsourced · and wrong — see the panel beside this one
Run the kit
Same question, after a short interview about your household

It declares its sources before researching, then checks your premise first.

Low-shed breeds ASSUMPTION are hypoallergenic EVIDENCE no breed is — 6 sources, 2 peer-reviewed
Shelter visits ASSUMPTION we can visit a dog a few times EVIDENCE open-door shelters can't hold — use foster rescues
Adoption fee ASSUMPTION $150–$500 ASSUMPTION $150–$500 — couldn't verify, stays amber

↑ two guesses became sourced facts. The third couldn't be verified, so it didn't move — that's what makes the green one mean something.

Sources declared up front · your premise checked · a file you keep · watches weekly
Built

The two kits that exist

Neither is for sale yet. We don't open checkout on a kit until enough people have said they'd buy it.

Founding list · open

The Business Plan Kit

Describe your idea once. Evidence gets gathered in your own environment, and you end with a lender-ready plan you can defend — plus the formation steps before it and the funding rehearsal after.

  • Runs in Claude
  • Gmail for the Watch
$199 files  ·  $349 self-configuring — one-time, 12-month Watch window
Read the full page →
Founding list · open

The Job Search Kit

You answer questions once. Then every day, the jobs worth your attention arrive already read — with the reason, the gaps, and the documents to apply. And the eliminated list, with the rule that killed each one.

  • Runs in Claude
  • Gmail connector
$199 — one time, no subscription
Read the full page →
In the works

What we build next is up to you

In the works — built in the order you vote with your email. Nothing below exists yet. Each price is an intended price, tagged ASSUMPTION like every other claim on this row.

In the works

Care Navigator

From a folder of discharge papers to a packet you can hand a doctor. It holds the timeline, the medications and the open questions, and tells you what is still missing before the next appointment. Every clinical judgment routes to the clinician.

$249 intended price — set at launch ASSUMPTION
On the list. You just voted for this one.
In the works

College Decision

From a vague sense of somewhere good to a real list with costs, deadlines and aid attached. The interview is about the student, not the rankings — and every school it cuts shows the reason, so a seventeen-year-old can argue with it.

$299 intended price — set at launch ASSUMPTION
On the list. You just voted for this one.
In the works

Legacy Kit

From scattered accounts and passwords to the binder someone will need and you won't be there to explain. Assembled by interview instead of by dread, and it tells you what is still missing. It prepares the packet for your attorney; it does not write your will.

$199 intended price — set at launch ASSUMPTION
On the list. You just voted for this one.
In the works

Home Project / Bid Kit

Turns "we want to redo the kitchen" into a written scope a contractor can bid against — then reads the bids back to you side by side and shows what each one left out. That is where the second invoice comes from.

$199 intended price — set at launch ASSUMPTION
On the list. You just voted for this one.
In the works · the sampler

Family Cookbook

From a shoebox of index cards to a finished book. It interviews the family, chases down the recipes that only exist in someone's head, and tells you which ones are still missing a cooking time or a story. Low stakes on purpose — the cheapest way to feel how a kit works.

$49 intended price — set at launch ASSUMPTION
On the list. You just voted for this one.

Couldn't I just ask ChatGPT?

You could, and for a lot of questions you should. The difference isn't intelligence.

A chat
  • Guesses. It answers from training data, which may be two years old and about a different city than yours.
  • Blends. Facts and assumptions arrive in the same confident paragraph, with nothing marking where one ends.
  • Forgets. Everything you explained has to be explained again next time.
  • Ends. When the tab closes, the work is gone.
A kit
  • Files. Your rules and corrections, in your words, in files you own and can edit.
  • Cites. Every figure tagged EVIDENCE with a source or ASSUMPTION without one. Never blended.
  • Schedules. It runs on a cadence and tells you what moved since last time.
  • Compiles. At the end there's a document, not a conversation to scroll.
Where a kit is, at any moment

Six weeks into a business plan, without being reminded

A chat starts from nothing every time you open it. A kit opens with this.

Market sizeEVIDENCE  sourced and dated
CompetitorsEVIDENCE  named, with pricing
NicheEVIDENCE  sourced and dated
SalesEVIDENCE  sourced and dated
FinanceASSUMPTION  waiting on your startup costs
LogisticsASSUMPTION  no supplier quotes yet
FulfilmentNot started
What happens next Four sections are sourced, two are waiting on numbers only you have, one hasn't started. Finance is the one holding up the plan — a lender will open there.
Example. The seven sections are the kit's real workup; the states shown are an illustration. Your plan's would be its own.

Don't take our word for it — the free Chooser Kit does all four, on a dog, in about ten minutes.